Every year, around 400,000 motorcyclists die on the roads worldwide: they represent 28% of the total number of fatal road traffic accident victims. And at least 75% of these are caused by head injuries!

We are going to change this. In fact, we have made it our mission. In the next 10 years, we will reduce the annual number of motorcyclists killed in road accidents by at least 30%. By doing so, we will save tens of thousands of lives each year.

THE RIGHT KNOWLEDGE MAKES ALL THE DIFFERENCE

In at least 50% of the situations in which a motorcyclist sustained a head injury, the motorbike helmet was not (properly) used, or an unsafe helmet was used, simply because the helmet user did not have the right knowledge.

In other words: in these situations, (fatal) head injuries could possibly have been prevented if the motorcyclist had been aware of his / her incorrect use of a helmet or wearing an unsafe helmet, as well as of the enormous risks involved. Moreover, not wearing a helmet obviously entails even more and much greater risks, of which, unfortunately and incredibly enough, many are also not sufficiently aware.

We are going to change all of this too. For free, as we believe that our life-saving knowledge and experience should be accessible to everybody.

CREATING AWARENESS TOGETHER

We do not do it alone. Among others, together with motorcyclists, governments, NGOs, we create a global reach.